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Achala Srivatsa is a market researcher. Having worked in four countries and traveled the world in search of consumer insights, she now watches the world from her home in India. She cooks, travels, reads and watches far too much television. She has recently taken to writing whimsical, fun prose (or so she likes to think).

Latest Articles

  • Facebook and the art of emotional exhibitionism.

  • Karnataka : State Motto – unassuming and proud of it.

  • India is now neck deep in cook books of an astonishing range and variety, ...
  • Things that happened when I wasn't looking.

  • As long as people keep me amused while flying, I think I can keep my ...

  • Another beautiful, heartwarming Yash Chopra romance.


  • Uncovering the many layers of Hindi serials, one Dulux shade at a ...

  • Meanwhile back home....the fashion police go into overdrive. When did ...

  • When South Asia meets South East Asia - the Indian Expatriate ...

  • Coming to America and Living in America, the Indian Dream revisited ...