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Profile: Indra Nooyi - Chairperson & CEO, PepsiCo

Profile: Indra Nooyi - Chairperson & CEO, PepsiCo

July 01, 2010

Powerful. Focused. Controlled. PepsiCo's CEO ticks all the boxes, yet somehow remains enigmatic.

The most powerful woman in the post-millennial business world is an NRI. It’s official. Forbes says so. For four years running, the distinguished business magazine has ranked Indra Nooyi at the top of its Most Powerful Women in Business list, as well as placing her third on its Most Powerful Women list in 2008 and 2009. She is the chairperson and CEO of PepsiCo. She shares a birthday with Bill Gates. She counts Henry Kissinger as a close personal friend. She is married with two daughters, one adult and one teenaged. She is an avid supporter of the New York Yankees. Still, while a profile of this remarkable woman can call upon any number of career highlights and snippets of family information, one question remains in doubt: who is the real Indra Nooyi?

“We are in an era of profound change,” Nooyi repeatedly says in interviews. By contrast, her life has been relatively straightforward. Born in Chennai in 1955, Nooyi’s southern Brahmin upbringing could be called privileged by Indian standards and gives the first clue to unlocking her character. Her father was a banker and her grandfather a district judge, and her parents wasted little time educating her in the values they expected to hold. There was a particular emphasis on thought towards the future – both her own (she and her sister had contests to see who could give their mother the best speech about what they wanted to be) and that of the world (problems of global affairs posed by her parents at the dinner table).

After obtaining her B. Sc. In Chennai and an uninspiring Masters experience at Indian Institute of Management in Calcutta, Nooyi took a job managing the production of Stayfree sanitary pads. Perhaps not surprisingly, she sought a higher calling, got herself into Yale School of Management and elected to join the NRI contingent. Several management positions of increasing importance through the 80s and early 90s revealed her to have a calm eye for the right opening and an iron will to succeed. It was inevitable that she would be picked up by a massive multinational. The only question was over which one would secure her signature first. PepsiCo won the race.

Nooyi's now-famous rise and rise through the PepsiCo ranks, helped by her connection to the enormous potential in the Indian market, has led her to the point where she is shaping social and economic trends rather than merely observing them. Watching her speak, her personal buzzwords roll repeatedly off the tongue: 'Performance with Purpose.' 'Good for you' products versus 'fun for you' products. 'How can we do better by doing better?' While she clearly sees any public stage as an advertising opportunity above all else, she never comes across as a corporate machine, but also keeps her personal life close to her chest. Her role at PepsiCo is what publicly defines her, and that is exactly how she wants it. Such a talent for self-preservation indicates that a political career beckons, probably within the next five years, probably in the United States.

What is perhaps most inspiring about Nooyi is the seamless melding of cultures she brings to work. As Americans are implored to become more family-oriented, for Nooyi, this is a constant fact of life. Example: from the start of Nooyi's tenure at the head of PepsiCo, she wrote personal notes every quarter to the spouses of her executives, but still felt she wasn't doing enough to forge the bonds of a 'PepsiCo family'. After a trip back to India, she was reminded that in the Indian family, you are always your parents' children; she realised that her executives were all kids once, too, and decided to start writing to their parents every quarter as well – something an American CEO would never dream of. The response, in Nooyi's words, was “huge”.

Again, however: who is the real Indra Nooyi? While most of her personal anecdotes are obviously premeditated to humanise her, she refuses to be drawn on more private details, such as her daughter's resentment at her focusing more on career than on being a mother. Nooyi speaks of her own mother frequently – incredibly, she had to ask her permission before taking the CEO job at PepsiCo – and hints of resentment crop up there, too, but only fleetingly. She knows that however hard her mother has been on her, it is all out of a desire for her daughter to be the best she can possibly be. Perhaps she introspects about her own failings in private so she can present herself as a well-rounded leader in public... though where she would find the time to do so in-between meetings, flights and her beloved Yankees is a mystery.

As an NRI, Indra Nooyi is something of a standard bearer, showing that it is possible for an Indian – and a woman, at that – to lead one of the largest companies in the world through times of turmoil and on to great heights. If her nature behind closed doors remains elusive, her 'rockstar CEO' public image befits her status as a widely respected leader in the business world. Her initiatives at PepsiCo have been stimulated equally by profit and social conscience and have taken them almost completely out of the shadow of Coca-Cola. It has come so far that here in India, one of the world's biggest markets, if you ask any shop-worn bakery proprietor or restaurant waiter for a 'Coke', they inevitably return with a Pepsi – though in keeping with her business-only persona, Nooyi would quickly state that “it's a PepsiCo thing, not an Indra Nooyi thing”.

11 Comments

  • 16.04.14 12:28 PM
    I am inspired by your speeches and the way you manage all your things Business Family Etc. Your a great women and a inspiration for millions. Our best wishes and prayers are always with you.
  • radhika
    By
    radhika
    15.10.10 05:47 PM
    A dignified women who India proud
  • disha shukla
    By
    disha shukla
    21.09.10 08:35 PM
    made indian womens feel proud and even encouraged women to make balance of proffessional and personal life
  • tarun
    By
    tarun
    22.08.10 03:23 AM
    indra nooyi is greate
  • farma
    By
    farma
    11.08.10 07:40 PM
    i need talk to nooyi
  • farma
    By
    farma
    11.08.10 07:39 PM
    we have big problem here in pepsi saudi
  • bhargav
    By
    bhargav
    30.07.10 12:01 PM
    i am really inspired by madam indra nooyi... she is a brilliant and such a fantastic women and tallented, i am very proude to say that i am an indian because such a tallented and a brilliants are in india.... i am very glade to say that i am an indian.....jai hind jai bharath!!!!
  • Barnaby Haszard Morris
    By
    Barnaby Haszard Morris
    09.07.10 12:47 PM
    Yeah, your articles are stirring up a lot of controversy Afshan! In researching this profile, I really hoped to find something - anything - that revealed more of who Indra Nooyi really is when she relaxes and just is herself; as it was, I had to extrapolate what I could from small moments in interviews. She does a remarkable job of maintaining her image as a lady of business throughout all of her public appearances. I would say that business is what defines her, more than family, but I believe that's simply the persona she restricts herself to publicly. Hence, she'll be in US Congress (at least) in a few years.

    The cynic in me wants to suggest that her appointment was PepsiCo's way of tackling the Indian market head-on, but her credentials speak for themselves, and she has shown how capable she is at every step of the way. Doubtless her home life has been severely impacted as you say - in the interviews I found, that was the only thing she said that she truly regrets. Men have done the same thing as breadwinners for millennia; it's just that women (particularly Indian women) are expected to always be there for their kids and families.
  • Afshan Mujawar
    By
    Afshan Mujawar
    07.07.10 01:47 PM
    I posted an article here as well as LinkedIn about the empowerment of women sometime back and got quite a few comments saying that women should not let empowerment and education 'get to their heads' and that her place will always be at home first, that she should not end up concentrating more on her career than her home and so on.

    I am sure women like Indra Nooyi, Kiran Bedi, Indira Gandhi, Ekta Kapoor and many more achievers, had to sacifice a LOT on the home from and were probably (hopefully) supported by their families on the path to the exhillerating success.

    Yes, Indra Nooyi is a role model, in that she shows that an Indian woman can handle a tough career and become a recognized global corporate leader with sheer will and a deaf ear to those who might say 'she was better off making chapatis at home'
  • Sowmya
    By
    Sowmya
    02.07.10 02:41 PM
    Once in an interview about what she holds close to her, Indra is supposed to have said "curd rice" and the Hanuman Chaalisa!

    Inspite of her remarkable achievement, that she has remained grounded to her traditional values, is indeed inspiring!

    Sowmya
  • Lazy Pineapple
    By
    Lazy Pineapple
    01.07.10 05:07 PM
    A fascinating personality she definitely is and makes Indians very proud...plus she is a woman which gives hope to countless Indian women to forge ahead in their careers...

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